If your budget does not allow for a long-term commitment, we recommend exploring alternative forms of advertising. Let us know and we will be glad to offer some strategies. We would rather see your business succeed than take your money.
Don’t forget about our classified ads. Depending on your industry and desired reach, this may be a great option. We have many successful long-term classified advertisers.
When you make a long-term commitment to us, we make a commitment to help you track your results and make adjustments when things are not working as expected.
You can get close to 90% of the benefit of online exposure online for free and you should definitely take advantage of that. However, as a small business selling to a local market, you absolutely need to include additional marketing channels.
Coupon mailers can be successful at increasing short-term sales (if not profit margins), but they tend to attract a disloyal, price-seeking consumer. Check out Groupon’s stock performance since its IPO to get an idea of the long-term benefits of discount advertising.